About Us

A PLACE TO HIDE. Clothing is a brand offering elevated basics, originating from Mount Maunganui, New Zealand.

We’re more than just a clothing brand—we’re a movement. Built for the dreamers and the ones chasing purpose, no matter what that looks like. 

We want this brand to be community-driven, created for likeminded individuals who strive to grow, create, and stay true to themselves.

 

Our motto, “Keep pushing, stay hidden,” is a reminder to stay grounded, stay focused, and move with intent—especially when things get tough.

We hope to inspire others to believe in themselves, and to never stop pushing.

If a small-town Māori boy can take a chance & build this from the ground up—what’s stopping you?